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A Practical Guide for Landlords on Rent Increases in 2024

Nov 5, 2024

4 min read

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As a landlord, navigating rent increases in 2024 involves more than just looking at market rates. With new legislation, including proposed changes from Labour’s Renters’ Rights Bill, raising rent demands extra sensitivity, forethought, and strategy. Here’s a detailed guide to help you plan and implement a fair, realistic rent increase while maintaining a healthy relationship with your tenants.



rent increase graphic graph


Step 1: Approach with Care and Consideration

Begin your approach by treating your property as a “third party” investment – this mindset can help you stay neutral, practical, and focused on what's best for both your property and your tenant. Remember, rent increases are necessary to keep up with inflation, property maintenance, and market adjustments. However, it’s crucial to show your tenant that you’re considerate of their circumstances and willing to discuss any concerns.

Open the conversation by explaining the reasons behind the increase and reinforcing your openness to discussing it with them. This approach will help tenants understand the increase as necessary rather than arbitrary.


Step 2: Emphasise Financial Responsibility

The new Renters’ Rights Bill aims to strengthen tenant protections, but landlords still need to set rents responsibly. It’s essential to implement an increase that is manageable for your tenant’s financial situation, reducing the risk of default or complications down the line.

If a tenant struggles to afford the new rent, they may feel more empowered under new regulations, potentially leading to missed payments without immediate consequences. Thus, a realistic increase that respects the tenant’s ability to pay is often more beneficial than a significant jump that could trigger financial strain.



people shaking hands


Step 3: Open Communication and Offer Flexibility

Communication is crucial throughout this process. After sharing your proposal, encourage the tenant to respond with any concerns or even a counteroffer if they feel the increase is too high. Approaching these discussions openly allows you to make informed adjustments and shows the tenant you’re willing to work with them.

Be mindful of your language, and use professional documents like rent increase letters to communicate. Consider using email for written records, which provides a clear trail of communication. If necessary, follow up on a tenant’s response or lack thereof, to ensure you’re both on the same page.


Step 4: Conduct a Property Inspection (If Possible)

Before deciding on renewal terms, schedule a property inspection. This will help you:

  • Assess any repair needs that could influence your rent decision.

  • Evaluate if any new adaptations or changes are required in the tenancy agreement.

  • Ensure the property remains in good condition for both you and the tenant.


Step 5: Research Market Rates

To propose a competitive rent increase, research local market trends. Platforms like Rightmove, Zoopla, and government rental statistics can provide you with a snapshot of similar properties in your area. This data ensures your rent increase aligns with market standards and is easier to justify to your tenant.


Step 6: Prepare Documentation and Compliance Checks

Two months before the renewal or proposed rent increase date, prepare necessary documents:

  1. Rent Increase Letter: Clearly state the new amount and effective date, along with instructions for updating payment methods (e.g., standing orders or direct debits).

  2. Updated Tenancy Agreement: Outline the new rent in the tenancy contract and include any adjustments based on recent property inspections.

  3. Compliance Certificates: Reissue compliance documents, including Gas Safety, EICR (Electrical Installation Condition Report), and EPC (Energy Performance Certificate). This demonstrates your commitment to meeting safety and legal standards.


Step 7: Monitor Tenant Response and Finalise

Stay in communication as the increase date approaches. If the tenant doesn’t respond or seems uncertain, reach out to discuss any hesitations. Remind them of the importance of securing affordable rent within their means and be prepared to adjust within reasonable limits.



weighing scales


Step-by-Step Guide to Implementing a Rent Increase in 2024

  1. Research Market Rent: Check platforms like Rightmove and Zoopla to ensure your proposed rent is in line with local rates.

  2. Prepare a Rent Increase Letter: Outline the new rent, effective date, and provide instructions for updating payment methods. Send this via email with a clear subject line.

  3. Conduct a Property Inspection: If possible, assess property condition, repair needs, and potential contract adaptations based on this inspection.

  4. Update Tenancy Agreement: Reflect the new rent in a revised contract, and confirm any necessary changes (e.g., clauses or terms) as a result of recent inspections.

  5. Reissue Compliance Certificates: Ensure your tenant has updated safety documents (e.g., Gas Safety Certificate, EICR, EPC).

  6. Communicate Openly and Confirm Payment Adjustments: Check in with the tenant, offer support as needed, and confirm they’ve updated any standing orders or direct debits.

  7. Stay Flexible: If the tenant requests adjustments, consider counteroffers that fit their budget and avoid excessive increases that may lead to payment issues.


By following this guide, you’ll be well-prepared to raise rents in 2024 with professionalism, transparency, and respect for both legislative changes and your tenants’ financial realities. This approach fosters stronger landlord-tenant relationships and helps ensure a smooth, manageable transition for everyone involved.


Contact us for advice and support through the change.

0330 122 1217

info@taighsprings.com


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